In which G.M. Norton visits the new northern home for Fashion on the Ration (and has a super giveaway!).
Despite loving bygone eras, I’m enormously thankful to be living today. With my growing love of clothes, I’m not sure how I would have coped if I’d been around in the summer of 1941 when clothes rationing was introduced to Britain. Well, I suppose I’d have been trying to keep my military uniform looking as pristine as possible while trying to stay alive…
Clothes rationing didn’t just last for the duration of the Second World War, it went on for nine years, long after the war had been won.
Of course, it wasn’t all bad. While men were forced to forgo turn-ups on their trousers, it also meant that fair maidens revealed a little more leg as hemlines were raised for the war effort. That was when they weren't slipping into trousers themselves, to carry out the manual jobs, that men across Blighty had left behind.